ProYo Rebrands to Swell Ice Cream Featured in Project Nosh
We were honored to share an exclusive look at our new Swell, The Next Wave of Ice Cream, packaging with the team at Project NOSH prior to unveiling it to the natural products industry at Expo West earlier this year.
The result was an NOSH feature touting our ongoing commitment to innovation to best connect with our core consumers, both with our product and packaging. The story shares how the new Swell Ice Cream packaging and Swell Foods brand will better resonate with not only with the male weekend warrior, but also health-focused moms and dads, and female millennials looking for an inspired balance in health, convenience and fun.
As we launch Swell, The Next Wave of Ice Cream, what’s important to note is that the ingredients and category-leading levels of protein in our ice creams have not changed, meaning all shoppers will still be delighted by our balance of real ice cream taste, texture and best for you bite nutrition.
Swell Ice Cream is starting to hit shelves now across the U.S. Check out our STORE LOCATOR to find our newly rebranded Swell Ice Cream near you and to see our new brand for yourself.